Professional Roles

June 2022- present

Senior Strategy Associate

Reporting into VP, Finance, led Strategic planning & initiatives for Juni leading upto 2025

JUNi (www.JUNI.CO) , Gothenberg, Sweden

A neobank for ecommerce, Juni is a fintech company that develops a banking app and platform for e-commerce and online marketing entrepreneurs.

Investors: Mubadala capital, Triplepoint capital, DST Global amidst others.

January 2022- February 2022 (Internship)

International development Marketing

L'Oréal, Paris, France

Reporting into Head of Hair Product Category for EMEA Market participated in the product launch planning through campaign ideation and calendar planning, leading market analysis and ad-hoc qualitative and quantitative research

May 2018- December 2020

Brand Strategy & Communication

Strategized and led all brand marketing campaigns with founders, CEO and core team of 12 people. Liaison for PR strategy and for all national and international partnerships.

Nicobar (www.nicobar.com) , New Delhi, iNdia

Nicobar is a digital-first lifestyle brand from the house of Eicher Motors (US $ 1.4Bn) and Royal Enfield (US 1.1Bn) that caters to the fashion, home and accessories categories globally.

May 2017- May 2018

Senior Product Marketing Manager

Led all outbound communication across all customer touch points, defining KPIs for success and tracking impact through analytical tools. Led traffic generation and advertising for eCommerce channel via Search Marketing, Display ads, programmatic, UX, conversion rate optimization, A/B testing; Email marketing and Paid Media

lenskart (www.lenskart.com), New Delhi, india

Lenskart (US $190 Mn) is a Softbank-funded Indian multinational optical prescription eyewear website & retail chain. Its manufacturing facility in New Delhi manufactures 300,000 glasses a month.

May 2014- January 2016

Manager- Product Marketing & Visual Merchandising (Fashion category)

Managed and implemented Marketing campaign calendar managing workflow of 11 UI/UX designers to ensure on-time delivery, delivering over 85 campaigns. Launched and drove brand’s Instagram channel.

SNAPDEAL (WWW.SNAPDEAL.COM), NEW DELHI, INDIA

Snapdeal is an Indian e-commerce company, founded in 2010. One of the largest online marketplaces in India. Snapdeal targets the value e-commerce segment is estimated to be three times larger than the branded goods market.

December 2012- May 2014

Product Marketing & Comms Manager

Brand identity, positioning & activation, creative direction for the ecommerce business and digital properties such as newsletters, social media, etc.

ADITYA BIRla FASHION & RETAIL (https://www.abfrl.com/), Bangalore, India

Aditya Birla Fashion & Retail (US $1.1 Bn) is home to some of the most iconic fashion brands in India and has a network of 3031+ stores with a presence across 25,000 multi-brand outlets with 6,500+ point of sales in department stores across India.