ENTREPRENEURSHIP
Incubated under Dhriiti & Cherie Blaire Foundation for Women, Tribana is a homegrown label that retails artisanal accessories crafted by 15 artisans across craft clusters of New Delhi, Jaipur and Assam in India
Highlights:
2014: Launches domestically on Etsy
2015: Retail presence across 6 stores in India in Delhi, Mumbai, Bangalore & Goa and on 3 domestic marketplaces
2016: Top 25 startups to be shortlisted for a year-long incubator program 'We Can' run by Dhriiti & Cherie Blair Foundation for Women (sponsored by US Embassy in India)
2017: Participates in India Runway Week and scales to 11 boutique stores in India
Key Achievements
Shortlisted as top 25 women-led start-ups with high potential from 3000+ applicants for incubator by Cherie Blair Foundation
Scaled business to 11 multi-designer stores across seven metropolitan cities, employing 15 artisans across three major craftclusters, increasing their income by 450%, increasing brand revenue by 35% MoM
Pivoted from traditional warehousing model by facilitating intra-store order fulfilment reducing delivery turnaround time by 80%
Consulting
INDUSTRY| Consumer goods/ Ecommerce
June 2019-April 2020// Paris, France
About: Centred between French aesthetic and Indian craftsmanship, Nimboo embraces what is artistically restored from waste, thereby focusing on circular economy
Achievements: Developed Go-to-market strategy for launch in India
INDUSTRY| Tech
Dec 2014- March 2015 // Bangalore, India
About:
Yoky is a set of tech-products dedicated to making like simpler everyday. The first release of Yoky products consists of Tag Manager for tracing everyday objects, smart lighting for homes and a smart remote control.
Achievements: Created launch strategy and Marketing calendar for a year with a focus on collaborations
INDUSTRY | Tech (AR/VR)
August 2020 -Present // Paris, France
About: Popmii allows businesses to create highly engaging marketing campaigns using Augmented Reality.
Achievements: Developed PR & Business Development strategy