At Nicobar, a lifestyle digital-first brand, I was leading Brand Strategy & Communication. As part of PR initiatives we build strong collaborative projects.
I launched first ever B2B PR partnerships strategy by developing framework to assess partner strength, onboarding partners such as Airbnb, Twitter, World Wildlife Fund, WeWork generating $1.7M in revenue
Custom “Swag” for WeWork
Wework x Nicobar
As brand’s B2B partnerships strategy lead at Nicobar, I partnered with WeWork to develop custom “swag-bag” diary for select WeWork locations across India for a contract of two years.
Twitter Collaboration
Twitter x Nicobar
Pitched, developed and serviced custom order for Twitter, India, selling over 13,000 pieces in Corporate gifting, generating additional revenue and social media traction
Unique marine-inspired products for WWF
Pitched to WWF and drove the project, WWF x Nicobar line, to develop a range of travel accessories such as bags inspired by deep-sea diving, sustainably created paper-pulp pencils and notebooks